How to protect sensitive deal information while still accelerating exposure to the right buyers.
One of the most common things I hear when speaking with brokers and sellers is: “We have this off-market deal, but we can’t share it online. We need NDAs first.” In some cases, they even ask for an LOI before providing even basic financial information!
I get it — protecting sensitive information matters. But let’s be honest: even so-called off-market deals usually become known in the investor community over time. The real challenge isn’t secrecy. It’s finding a way to protect sensitive information, while still getting the deal in front of the right investors quickly.
And that’s exactly why listing online is possible — provided there are the right features in place. That’s why Consorto introduced the option to list properties in Private mode, backed by a digitally signed confidentiality agreement with a timestamp, providing protection without unnecessary hurdles. And for the most sensitive cases, there’s also the Hidden mode — keeping deals completely invisible until you unlock them only for pre-approved or selected investors.
This way, brokers and sellers can require a signed confidentiality agreement before sharing details — without slowing down the process of reaching serious buyers. And for investors, it means they gain direct access to opportunities they might otherwise never see.
Interestingly, I often see so-called “off-market” listings posted directly on LinkedIn. It shows the appetite to share is there — what’s missing is the right structure to share securely and efficiently.
That’s where I believe we, as an industry, need to rethink the approach. Off-market deals will always require balance, but if we can combine trust with access, we can reduce friction and improve deal flow for everyone.
Author: Philip Verzun / Executive Director at Consorto
